Supplier satisfaction: Conceptual basics and explorative findings |
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| Institution: | 1. Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology (NTNU), NO-7491 Trondheim, Norway;2. Department of Science and Technology, Construction Logistics, Linköping University, Bredgatan 33, SE-601 74 Norrköping, Sweden;1. Ivey Business School, Western University Canada, 1255 Western Road #3321, London, ON N6G0N1, Canada;2. Robert H. Smith School of Business, University of Maryland, 3437 Van Munching Hall, College Park, MD 20742, USA;1. Department of Sustainable Production Development, KTH Royal Institute of Technology, Södertälje, Sweden;2. Scania CV AB, Södertälje, Sweden;3. Department of Industrial Management and Logistics, Lund University, Lund, Sweden;1. Chair of Supply Chain and Operations Management, ESCP Business School, Berlin, Germany;2. Department of Supply Chain Management, W. P. Carey School of Business, Arizona State University, Tempe, AZ, USA |
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| Abstract: | In the past, supplier satisfaction has not been a major topic of interest within purchasing and industrial management from either a practitioner or an academic point of view. Yet, successfully managing buyer–supplier relationships is difficult without taking the supplier's satisfaction into account. Consequently, analysing supplier satisfaction should take into account interaction processes within buyer–supplier relationships (e.g., exchange of information) as well as the atmosphere within these relationships (e.g., power dependence). This paper aims to explore the construct of supplier satisfaction as a factor of buyer–supplier relationship quality. Supplier satisfaction is defined as a supplier's feeling of fairness with regard to buyer's incentives and supplier's contributions within an industrial buyer–seller relationship. Supplier satisfaction as a complex construct is operationalised through an index, and its determinants are measured using a survey. |
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