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The effects of the internet on marketing residential real estate
Institution:1. Department of Applied Economics and Management, National Ilan University, No. 1, Sec. 1, Shennong Rd., Yilan City, Yilan County 260, Taiwan;2. Department of Real Estate, National University of Singapore, 21 Lower Kent Ridge Road, Singapore 119077, Singapore;3. Department of Real Estate and Built Environment, National Taipei University, 151 University Rd., San Shia District, New Taipei City 23741, Taiwan;1. University of Central Florida, USA;2. Longwood University, USA
Abstract:This study examines how listing properties on the internet in addition to listing the same properties on the multiple listing service affects the marketing time and price of the properties. Our results, based on a sample of 48,280 residential transactions, indicate that houses listed on the internet take slightly longer to sell and also sell for marginally higher prices. These results, while small in magnitude, are consistent with our theoretical model.
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