| 论把客户当作策略性资产的意义及促进其形成的具体措施 |
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| 引用本文： | 韩朝胜.论把客户当作策略性资产的意义及促进其形成的具体措施[J].商品储运与养护,2007,29(3):86-88. |
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| 作者姓名： | 韩朝胜 |
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| 作者单位： | 济源职业技术学院,济源,454650 |
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| 摘 要： | 把客户当作策略性的资产,既能在战略高度上使客户关系管理在企业管理活动中得到充分重视,又利于具体操作,从而促进利润的增长和赢得长久的竞争优势。企业必须采取有效措施,维持现有客户,实现客户的固定化,这是客户资产形成的重要条件。
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| 关 键 词： | 客户资产 "理想产品"理论 客户附加价值理论 客户忠诚 |
| 文章编号： | 1007-4538（2007）03-0086-03 |
| 修稿时间： | 2007-04-16 |
Comment on Customer Assets and Promote the Concrete Measure that the Person Forms |
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| Han Chaosheng.Comment on Customer Assets and Promote the Concrete Measure that the Person Forms[J].Storage Transportation & Preservation of Commodities,2007,29(3):86-88. |
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| Authors: | Han Chaosheng |
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| Institution: | Jiyuan Vocational and Technical College Jiyuan 454650 |
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| Abstract: | Assets regarding the customer as tactics,now that being able to make Customer Relationship Management be taken seriously sufficiently in enterprise management,be good for concrete operations on strategy altitude,promote the profit increase thereby and win the long competitive edge.Enterprise must take effective measures,maintains the now available customer,realize a customer's fixed-rization;this is the important condition that customer assets form. |
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| Keywords: | Customer assets "Ideal product " theory The customer appended value theory The customer faith |
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