| 试论企业的终端营销攻略 |
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| 引用本文： | 王永胜.试论企业的终端营销攻略[J].物流科技,2006,29(1):95-96. |
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| 作者姓名： | 王永胜 |
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| 作者单位： | 王永胜,徐州经贸高等职业学校,江苏,徐州,221004 |
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| 摘 要： | 本文分析了销售终端在企业经营战略中的重大意义，并主要以海尔为例对当今市场经济条件下企业销售终端的建立，提出了若干思路和建议。
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| 关 键 词： | 销售终端 用户资源 经营战略 |
| 文章编号： | 1002-3100（2006）01-0095-02 |
| 收稿时间： | 2005-09-07 |
| 修稿时间： | 2005年9月7日 |
Study on the Strategy of Terminal Marketing of the Enterprise |
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| WANG Yong-sheng.Study on the Strategy of Terminal Marketing of the Enterprise[J].Logistics Management,2006,29(1):95-96. |
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| Authors: | WANG Yong-sheng |
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| Institution: | Xuzhou Higher Vocational School of Economy and Trade, Xuzhou 221004, China |
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| Abstract: | This article analyses the great significance of selling terminal in the enterprise's competition,and puts forward several proposals and thinking to the establishment of the enterprise's selling terminal in the modern marketing economic condition,taking the Haier for example. |
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| Keywords: | selling terminal consumer resources management strategy |
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