基于SWOT的宁波—舟山港口战略分析

港口竞争力水平是港口企业确定自身相对于竞争对手竞争力大小的关键衡量标准,是每一个港口企业非常看重的因素。港口企业具有两重性:港口的经济性和港口的社会性。所以港口为社会各种资源的配置发挥积极作用,可以理解为港口对各种资源的吸引能力。随着长三角地区各集装箱港口的发展,该地区港口之间竞争日益激烈。宁波—舟山港作为我国的大陆沿岸重要港口及主要枢纽港,在加快国民经济和社会发展中发挥了巨大的作用。文章研究的重点就是相对于长三角地区港口经济的发展,宁波—舟山港的发展优势的定位。分析和利用宁波—舟山港的优势,采取相应的措施来提升宁波—舟山港口物流的竞争力。

Ningbo-Zhoushan Strategic Analysis Based on SWOT

The competitiveness of the port is the very important key factor when a port enterprise want to confirm his power and stand out of other competitive rivals, and it is theimportant element that they are focused on. The enterprise has two features： one is port＇s economy, the other is the social. It plays a positive role in various resource allocation this can be understand that a port＇s ability to attract all kinds of resources. As the development of various containers in Yangtze River Delta, increasing intense competition has appeared between the ports in this region. As an important port and the main hub port in the mainland coast, Ningbo-Zhoushan plays an increasingly significant role in the accelerate national economy and social development. The paper＇s focus point is that in the background of Yangtze River Delta＇s economy, Ningbo-Zhoushan＇s advantages compared to other ports, analy- sis the strengths and make good use of the advantages, and take some relevant corresponding measures to promote the port＇s logistics competition. So that it will have a long way to go.