| 物流企业名牌战略探析 |
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| 引用本文： | 师俊强.物流企业名牌战略探析[J].物流科技,2007,30(10):123-125. |
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| 作者姓名： | 师俊强 |
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| 作者单位： | 山东交通职业学院泰山校区,山东,泰安,271000 |
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| 摘 要： | 服务经济时代，市场竞争表现为品牌竞争，而品牌的竞争实际上就是名牌的竞争。面对激烈的市场竞争以及国外物流企业的压力，我国物流企业应实施名牌战略，通过规模、质量、创新、优质服务、广告宣传等创立名牌形象，加强优质服务、开拓创新，提高企业竞争力。
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| 关 键 词： | 物流企业 名牌战略 对策 |
| 文章编号： | 1002-3100（2007）10-0123-03 |
| 收稿时间： | 2007-01-29 |
| 修稿时间： | 2007年1月29日 |
Study on Famous Brand Strategy of Logistics Enterprises |
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| SHI Jun-qiang.Study on Famous Brand Strategy of Logistics Enterprises[J].Logistics Management,2007,30(10):123-125. |
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| Authors: | SHI Jun-qiang |
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| Institution: | Professional Institute of the Traffic of Shandong,Taian 271000,China |
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| Abstract: | Service economic time, market competition shows brand competition, but the brand competition in fact is the famous brand competition. Facing the intense market competition and the overseas logistics enterprisers pressure, our country logistics enterprise should implement the famous brand strategy, establishment famous brand images through the scale, quality, innovation, high-quality service, advertisements propaganda and so on, strengthens the high-quality service, the development innovation, enhances the enterprise competitive ability. |
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| Keywords: | logistics enterprise famous brand strategy countermeasure |
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