| 电子商务隐私保护的重要性及其经济分析 |
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| 引用本文： | 严中华,关士续,米加宁.电子商务隐私保护的重要性及其经济分析[J].物流科技,2005,28(4):68-71. |
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| 作者姓名： | 严中华 关士续 米加宁 |
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| 作者单位： | 1. 广东科技干部学院,广东,广州,510640
2. 哈尔滨工业大学,黑龙江,哈尔滨,150001 |
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| 基金项目： | 国家自然科学基金资助项目(70472001) |
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| 摘 要： | 隐私不是一个新问题，但随着网络技术的发展，隐私问题也逐渐被放大，特别是电子商务（Electronic Commerce,EC)的隐私问题已成为网络经济最重要的议题之一。个性化服务是电子商务企业发展的重要策略，但实施该策略必须大量收集在线消费者的个人信息，相比较，电子隐私的目的在于避免或减少对网上用户个人信息的收集。另外，近几年的经验研究表明，在电子商务环境下，对隐私保护信心和信任的缺乏导致许多消费者不愿在线购买。本文试图通过现有的有关高校资料探讨电子商务隐私保护的重要性，并对其利益和成本进行分析，旨在为政府和电子商务企业进行有关决策提供参考。
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| 关 键 词： | 电子商务 隐私保护 经济分析 电子商务企业 质量管理 |
| 文章编号： | 1002-3100(2005)04-0068-04 |
| 修稿时间： | 2004年12月6日 |
Research on Important of Privacy Protection in E-commerce and Its Economic Context |
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| YAN Zhong-hua,GUAN Shi-xu,MI Jia-ning.Research on Important of Privacy Protection in E-commerce and Its Economic Context[J].Logistics Management,2005,28(4):68-71. |
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| Authors: | YAN Zhong-hua GUAN Shi-xu MI Jia-ning |
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| Institution: | YAN Zhong-hua1,GUAN Shi-xu2,MI Jia-ning2 Guangdong College of Personnel Technology,Guangzhou 510640,China,2.Harbin Institute of Technology,Harbin 150001,China) |
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| Abstract: | Privacy is not new. However, as the development of network technologies, it be magnified. Especially, privacy issues in E-commerce have become the one of the most important topics in modern society. Personalization plays an important strategic role in E-commerce. Thus, a lot of information about online consumer are collected. By contrast, E-privacy is aimed at reducing the amount of collected information about online consumers. On the other hand recent empirical studies show that lack of trust in privacy protection of E-commerce results in lower sales in E-commerce. The purpose of the paper is to research on important of privacy protection in E-commerce and its economic context,providing to a reference for government and enterprise making a decision. |
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| Keywords: | E-commerce privacy privacy protection economic analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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