基于成本差异的物流服务提供商动态博弈分析

文章通过建立存在成本差异的Hotelling模型，结合效用和反应函数对两厂商的定价选址策略进行分析，研究表明处于成本劣势的厂商一般会选择最小差异化的策略．而拥有成本优势的厂商则会在最小差异化和最大差异化原则之间进行权衡取舍，目的都是为了实现利润最大化或损失最小化。

Dynamic Game Analysis of Logistics Service Provider Based on Cost Difference

Through establishment Hotelling model under existence of cost differences,combining with the utility function and response function,the paper analyses pricing and situation selection strategy of the two entrepreneurs,research shows that:the entrepreneur of cost disadvantage always chooses the smallest difference of strategy,while the entrepreneur of cost advantage will make trade-off between the largest and the smallest differences principle,in order to maximize their profits or minimize losses.