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对“家电下乡”的深层思考
引用本文:魏丽丽,唐立新.对“家电下乡”的深层思考[J].物流科技,2009,32(10):143-144,F0003.
作者姓名:魏丽丽  唐立新
作者单位:长江大学,湖北,荆州,434023
摘    要:为了响应国家家电下乡的政策,推进家电下乡活动在全国范围的深入开展.通过分析“家电下乡”活动的积极意义以及在政策推行过程中存在的问题,提出了推进“家电下乡”活动的积极措施.得出了要进一步完善政策,在平衡各方利益的同时真正发挥市场竞争机制的作用,使家电下乡走得更远的结论。

关 键 词:家电产品  家电下乡  财政补贴  农村内需  销售渠道

A Deep Thought of Home Appliances to Countryside Scheme
WEI Li-li,TANG Li-xin.A Deep Thought of Home Appliances to Countryside Scheme[J].Logistics Management,2009,32(10):143-144,F0003.
Authors:WEI Li-li  TANG Li-xin
Institution:(Yangtze University, Jingzhou 434023, China)
Abstract:In order to respond to the home appliances to the countryside scheme and deeply promote the activity national wide, this article analysis the positive aspects of the activity and the problems in practice as well. In the last place, it proposes active and effective measures to can'y out the policy, and moreover it comes to a conclusion that not until the market competition system pays a reasonable and proprietor role along with a balance of stake-holders could the activity go further.
Keywords:home appliances  the home appliances to the countryside  financial subsidy  domestic demand in rural areas  sales channels
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