| 我国中小企业国际营销战略研究 |
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| 引用本文： | 李拓晨,许辉.我国中小企业国际营销战略研究[J].物流科技,2005,28(4):56-58. |
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| 作者姓名： | 李拓晨 许辉 |
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| 作者单位： | 哈尔滨工程大学,黑龙江,哈尔滨,150001 |
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| 摘 要： | 随着中国加入WTO，中小企业开始登上国际营销的舞台。我国中小企业开展国际营销有其自身的动因，然而在现实中国际营销也存在一些问题。深刻分析这些问题并提出国际营销战略，才能使中小企业在国际营销中有的放矢，健康发展。
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| 关 键 词： | 中小企业 国际营销 中国 营销战略 企业管理 |
| 文章编号： | 1002-3100(2005)04-0056-03 |
| 修稿时间： | 2004年10月14 |
International Marketing Strategic Research of Small and Medium-sized Enterprises of Our Country |
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| LI Tuo-chen,XU Hui.International Marketing Strategic Research of Small and Medium-sized Enterprises of Our Country[J].Logistics Management,2005,28(4):56-58. |
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| Authors: | LI Tuo-chen XU Hui |
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| Abstract: | As China joins WTO, small and medium-sized enterprises begin appear on the stage of international marketing. There are one's own reasons in the international marketing of small and medium-sized enterprises of our country, but there are some problems in international marketing in reality, analyse these problems profoundly and give the international marketing strategy, could make small and medium-sized enterprises have an object and develop better. |
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| Keywords: | small and medium-sized enterprises international marketing strategic thinking |
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