| 第三方冷链物流企业运营发展策略 |
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| 引用本文： | 徐亚妮,张仁颐.第三方冷链物流企业运营发展策略[J].物流科技,2011(6):118-120. |
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| 作者姓名： | 徐亚妮 张仁颐 |
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| 作者单位： | 上海交通大学,上海,200030 |
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| 摘 要： | 通过分析我国目前冷链物流的现状及症结,采用SWOT的方法对第三方冷链物流企业发展冷链物流运作进行定性分析,得出未来中国的冷链物流市场将是重点发展第三方物流。结合SWOT定性分析的基础上,从信息化、客户服务、资源整合等方面给出了第三方物流企业发展冷链运营的策略。
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| 关 键 词： | 第三方物流 冷链物流 SWOT分析 发展策略 |
Third-party Cold Chain Logistics Operation Development Strategy |
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| XU Ya-ni,ZHANG Ren-yi.Third-party Cold Chain Logistics Operation Development Strategy[J].Logistics Management,2011(6):118-120. |
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| Authors: | XU Ya-ni ZHANG Ren-yi |
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| Institution: | XU Ya-ni,ZHANG Ren-yi(Shanghai Jiaotong University,Shanghai 200030,China) |
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| Abstract: | According to China's current cold-chain situation and problems,and through SWOT qualitative analysis,future cold chain logistics development key point is TPL development for cold-chain logistics operation.And from IT information,customer service and resources integration aspects to propose the TPL develop cold chain logistics strategies. |
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| Keywords: | third party logistics cold chain logistics SWOT analysis development strategy |
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