| 在铁路货运营销中运用价格策略的探讨 |
| |
| 引用本文： | 王慧晶.在铁路货运营销中运用价格策略的探讨[J].物流科技,2006,29(4):60-62. |
| |
| 作者姓名： | 王慧晶 |
| |
| 作者单位： | 湖南铁路科技职业技术学院,湖南,株洲,412000 |
| |
| 摘 要： | 价格是市场营销组合的重要因素。铁路货物运价制度运用得当与否直接关系着吸引运量的多少和使路运输企业利润的高低。并影响着运输市场营销组合的其它因素。根据营销环境的变化，灵活调整价格，科学制定价格策略，才能使企业获得最佳的经济效益。本文通过分析现行运价体系存在的问题，就如何在铁路货运营销活动中运用价格策略进行了探讨。
|
| 关 键 词： | 货运营销 价格策略 经济效益 |
| 文章编号： | 1002-3100（2006）04-0060-03 |
| 收稿时间： | 2005-12-20 |
| 修稿时间： | 2005年12月20 |
The Approach to Apply Price Policy to the Marketing of Railway Freight Transport |
| |
| WANG Hui-jing.The Approach to Apply Price Policy to the Marketing of Railway Freight Transport[J].Logistics Management,2006,29(4):60-62. |
| |
| Authors: | WANG Hui-jing |
| |
| Abstract: | Price is important factor of marketing combination. How to apply the price system of railway freight transport directly decides the attracted transport volume and the profit of the railway tnmspori enterprise, also affects other factors of marketing combination. Mapping out the price system scientifically, and adjusting the price according to the market,the enterprise will get the best economic benefits. After analyzing the existing problem in the price system, this article gives approach to apply the price system to the marketing of railway freight transport. |
| |
| Keywords: | marketing of freight transport price policy economic benefits |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
