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电子产品逆向物流的价值分析及其策略研究
引用本文:王东红.电子产品逆向物流的价值分析及其策略研究[J].物流科技,2010,33(2):34-36.
作者姓名:王东红
作者单位:广西财经学院,广西,南宁,530003
摘    要:从经济效益、社会效益、客户满意度、市场需要及同行竞争及电子商务的发展五个方面分析企业实施电子产品逆向物流的价值,并从企业内外部机制方面提出建设电子产品逆向物流管理体系的策略,为企业决策提供参考。

关 键 词:电子产品  逆向物流  价值分析

Analysis of the Value and Study on the Strategies of Electronic Products Reverse Logistics
WANG Dong-hong.Analysis of the Value and Study on the Strategies of Electronic Products Reverse Logistics[J].Logistics Management,2010,33(2):34-36.
Authors:WANG Dong-hong
Institution:Guangxi University of Finance and Economics/a>;Nanning 530003/a>;China
Abstract:The paper analyzed the value of the electronic enterprise implementation reverse logistics from five aspects, such as the economic and social profit, customer satisfaction, market needs and competitive peer, e-commerce development. Then it proposed the strategies of construction electronic products reverse logistics management system from the enterprise internal and external mechanisms, reference for enterprise decision-making.
Keywords:electron products  reverse logistics  value analysis  
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