黄帝陵旅游纪念品的文化形态构建

在当前寻根文化的大背景下,作者就黄帝陵旅游文化形态开发中旅游纪念品的现状、存在问题,以及其蕴含的丰富文化特色与民族文化精神象征进行深入分析,提出借助黄帝陵独特的文化题材,以深化民族文化精神为目标开发系列旅游纪念品,借助旅游纪念品质朴的亲和力,文化传播的广泛性,以不断提升黄帝陵旅游的文化内涵,强化陕西旅游市场竞争力,对传承民族文化精神具有深远的意义。

Cultural Status Construction of Tour Souvenir from Huangdi Mausoleum

Under the current cultural background of root-searching,the author made a deep analysis of the existing status of tour souvenir from development of Huangdi Mausoleum tour cultural status,as well as existing issues,and its profound cultural characteristics and symbolization of national cultural quality,proposed that by the unique cultural subject,the development of serial tour souvenir should be aimed at deepening national culture so as to constantly improve cultural essence of Huangdi Mausoleum Tour and strengthen the competitiveness of Shaanxi tour market by the affinity of prime tour souvenir and popularity of cultural propagation,which has significance for inheriting national culture quality.