| 陕西特色农产品品牌的SWOT分析 |
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| 引用本文： | 李英.陕西特色农产品品牌的SWOT分析[J].价值工程,2012,31(13):129-130. |
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| 作者姓名： | 李英 |
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| 作者单位： | 西安外事学院,西安,710077 |
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| 摘 要： | 本文对陕西省特色农产品品牌的现状进行分析,建立品牌化经营,实现资源向经济优势转变的目的。用SWOT分析方法对陕西省特色农产品的面临的内外优劣机遇和挑战进行了分析,并针对如何加快陕西特色农产品品牌的建立和长远发展提出了相关的对策和建议。
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| 关 键 词： | 陕西省 特色农产品 品牌 SWOT |
SWOT Analysis of Brand of Special Agricultural Products in Shaanxi Province |
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| Li Ying.SWOT Analysis of Brand of Special Agricultural Products in Shaanxi Province[J].Value Engineering,2012,31(13):129-130. |
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| Authors: | Li Ying |
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| Institution: | Li Ying (Xi’an International University,Xi’an 710077,China) |
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| Abstract: | This paper analyzes the status of brand of local agricultural products.Establishing brand management,the purpose is to shift resources to the economic advantages.With the way of SWOT,inside and outside strengths and opportunities as well as weakness and threats faced by special agricultural products in Shaanxi are analyzed.Countermeasures and suggestions are proposed to speed up the establishment and long-term development of brand of local agricultural products in Shaanxi. |
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| Keywords: | Shaanxi province special agricultural products brand SWOT |
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