| CS战略在某房地产开发公司的应用研究 |
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| 引用本文： | 尤本俊,殷辉.CS战略在某房地产开发公司的应用研究[J].价值工程,2007,26(8):122-124. |
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| 作者姓名： | 尤本俊 殷辉 |
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| 作者单位： | 1. 合肥美菱股份有限公司,安徽,230011
2. 合肥学院管理系,安徽,230601 |
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| 摘 要： | 随着房地产市场的不断发展,房地产开发项目仅以地段及价格作为诉求的产品差异化营销时代已经过去,取而代之是细分市场后的目标市场营销。而导入CS战略,是发展商走出困境、决胜市场的重要手段。应用市场营销学的一般原理和分析工具,结合房地产和房地产业的具体特点,对某房地产开发公司江浦房地产开发项目进行了市场研究和定位;在系统分析了市场需求、消费者行为和基础环境后,得出了开发CS战略的对策建议。
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| 关 键 词： | 顾客满意战略(CS战略) 房地产 营销 |
| 文章编号： | 1006-4311（2007）08-0122-03 |
To Study of Using CS Strategy in Real Estate Development Group |
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| You Benjun,Yin Hui.To Study of Using CS Strategy in Real Estate Development Group[J].Value Engineering,2007,26(8):122-124. |
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| Authors: | You Benjun Yin Hui |
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| Institution: | 1.Hefei Meiling Co. Ltd., Anhui 230011, China ; 2.Dept.of Management Hefei College, Anhui 230601, China |
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| Abstract: | With the development of Chinese real estate industry,concentrated marketing is approaching instead of differentiated marketing.Using CS Strategy is a kind of important tool defeating competitor.The thesis used marketing principles and analysis tools in the process of marketing research and positioning of Jiangpu real estate development project of A Group.After analyzing total market demand,buying behavior characteristic,basic circumstance and so on,the thesis drew the conclusion and measures of development CS strategies. |
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| Keywords: | CS Strategy Real Estate marketing |
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