| 基于客户价值的厂商对经销商委托代理研究 |
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| 引用本文： | 高昌舟,张明亲.基于客户价值的厂商对经销商委托代理研究[J].价值工程,2010,29(34):105-106. |
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| 作者姓名： | 高昌舟 张明亲 |
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| 作者单位： | 西安工业大学经济管理学院,西安710032 |
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| 基金项目： | 陕西省自然科学基金项目，陕西省教育厅项目 |
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| 摘 要： | 厂商与经销商的委托代理关系是营销管理中的一种特殊而重要的关系,是决定企业经营成败的关键因素之一。本文着重分析道德风险下的委托代理模型,基于客户价值的角度改进原有激励模型,分析模型结果,并加以总结说明。
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| 关 键 词： | 委托代理 道德风险 激励模型 客户价值 |
Studies of Manufacturers'Principal-Agent to Dealers Based on Customer Values |
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| Gao Changzhou,Zhang Mingqin.Studies of Manufacturers'Principal-Agent to Dealers Based on Customer Values[J].Value Engineering,2010,29(34):105-106. |
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| Authors: | Gao Changzhou Zhang Mingqin |
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| Institution: | ( College of Economic and Management, Xi＇an Technological University, Xi＇an 710032, China ) |
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| Abstract: | The principal-agent relationship between manufactures and dealers is a key of special and important one in marketing management. It is also an essential point to company management. This thesis concentrated on the principal-agent model based on moral hazard, and to better the former model on the point of customer values, and then analyzed the result, with conclusion finally. |
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| Keywords: | principal-agent moral hazard incentive model customer values |
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