| 《孙子兵法》中的激励思想及其对我国家族式企业的借鉴 |
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| 引用本文： | 魏振香,李南.《孙子兵法》中的激励思想及其对我国家族式企业的借鉴[J].价值工程,2010,29(25):66-67. |
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| 作者姓名： | 魏振香 李南 |
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| 作者单位： | 中国石油大学(华东)经济管理学院,东营,257061 |
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| 摘 要： | 《孙子兵法》是人类智慧的宝库,当中很多军事思想都闪烁着人员激励的光芒。本文对《孙子兵法》当中的激励思想进行了深层挖掘,并针对家族式企业自身固有的具有我国浓厚传统文化色彩的员工激励模式进行了分析研究,旨在建立一套适合我国传统理念和行为特点的人员激励模式,给企业发展提供借鉴和参考。
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| 关 键 词： | 《孙子兵法》 家族式企业 人员激励 借鉴 |
The Art of War's Motivation Thoughts and Its Reference to Chinese Family Firms |
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| Wei Zhenxiang,Li Nan.The Art of War''s Motivation Thoughts and Its Reference to Chinese Family Firms[J].Value Engineering,2010,29(25):66-67. |
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| Authors: | Wei Zhenxiang Li Nan |
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| Institution: | ( School of Economies and Management of China University of Petroleum( Huadong ), Dongying 257061, China ) |
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| Abstract: | The Art of War is the treasure of human wisdom. Many military thoughts include motivation thoughts. This paper deeply excavates motivation thoughts in The Art of War, and analyzes family firm＇ s staff incentive models which have strong color of traditional culture. It aims to establish a set of incentive mode which is suitable for Chinese traditional concept and behavior characteristics, to provide references for family firms development. |
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| Keywords: | The Art of War family firm staff motivation references |
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