| 屈臣氏自有品牌经营分析 |
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| 引用本文： | 张静.屈臣氏自有品牌经营分析[J].价值工程,2008,27(1):134-135. |
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| 作者姓名： | 张静 |
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| 作者单位： | 山东经济学院,济南,250014 |
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| 摘 要： | 以屈臣氏自有品牌的优势分析出发,阐述了屈臣氏自有品牌品牌定位、生产及市场营销组合的经营之道。力图对我国零售商自有品牌建设有所启示。
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| 关 键 词： | 屈臣氏 自有品牌 经营 |
| 文章编号： | 1006-4311（2008）01-0134-03 |
The Management Analysis of Watson's Private Brand |
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| Zhang Jing.The Management Analysis of Watson''''s Private Brand[J].Value Engineering,2008,27(1):134-135. |
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| Authors: | Zhang Jing |
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| Abstract: | The advantage of the Watson's private brand is analyzed in the first part of the text.The position of the private brand,the way of the private product's production and marketing are also clarified.The text aims at the development of retailer's private brand in our country. |
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| Keywords: | watson private brand managment |
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