| 中职《市场营销策划》实践教学初探 |
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| 引用本文： | 钟泉.中职《市场营销策划》实践教学初探[J].价值工程,2010,29(11):200-201. |
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| 作者姓名： | 钟泉 |
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| 作者单位： | 广东省高州农业学校,高州,525200 |
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| 摘 要： | 本文针对市场营销策划实践教学存在的问题,探讨提高《市场营销策划》实践教学质量的改革,在课程实践教学中实施项目实践教学法,为新形势下中职学校如何以就业为导向、能力为本位,创新人才培养模式,为培养高素质营销人才提出了具体措施。
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| 关 键 词： | 中职学校 市场营销策划 项目实践教学法 |
Vocational" marketing plan" Practice Teaching |
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| Zhong Quan.Vocational" marketing plan" Practice Teaching[J].Value Engineering,2010,29(11):200-201. |
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| Authors: | Zhong Quan |
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| Institution: | Gaozhou Agricultural School in Guangdong Province/a>;Gaozhou 525200/a>;China |
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| Abstract: | Aiming at problems existing in marketing plan practical teaching,this paper explored the teaching reform improving marketing planning teaching quality,implementation of projects practice teaching in teaching,employment-oriented,capacity-based,innovative training model under the new situation,and proposed measures for training high-quality marketing talents. |
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| Keywords: | vocational schools marketing planning project teaching |
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