民办高校本科电子商务专业教学改革探索

随着Internet的发展,电子商务在全球领域的开展和普及,市场对电子商务应用型人才的需求越来越大,但在本科电子商务专业应用型人才的培养过程中存在生源文理兼收、培养目标不明确、专业对口就业率低等现象十分严重,尤其是依靠自我积累、自我发展的民办高校。本文就本科电子商务专业如何培养出适应市场、适应需求的人才进行了相关探索,基于教学管理的角度提出切实可行的方法,旨在培养出适应需求、适应市场的应用型人才。

Private Colleges and Universities Teaching Reform in E-commerce

With the development of Internet,e-commerce is widely used and is popular in the global.The demand of market for e-business application-oriented talents is higher and higher.However,there are many problems in current application-oriented talents cultivation of e-commerce major such as students are students of arts and students of science,the cultivation target is not clear,and the employment rate is low,especially in private colleges and universities relying on self-accumulation and self-development.The paper discussed how to cultivate talents who adapts to market,and the demand.And from the perspective of teaching management,it puts forward the feasible method,aiming at cultivating application-oriented talents who adapts to demand and market.