| 基于社会化媒体平台的“湿”营销策略 |
| |
| 引用本文： | 张晓青.基于社会化媒体平台的“湿”营销策略[J].价值工程,2014(30):205-206. |
| |
| 作者姓名： | 张晓青 |
| |
| 作者单位： | 广州番禺职业技术学院,广州,511483 |
| |
| 摘 要： | 网络和社会化媒体的出现不仅改变着传统的社会交往和人际沟通模式,而且也改变着消费者的购买行为和消费模式。本文通过对社会化媒体平台的分析,简单介绍了一种基于社会化媒体平台的"湿"营销策略。
|
| 关 键 词： | 社会化 媒体平台 营销策略 |
"Wet"Marketing Strategy Based on the Socialized Media Platform |
| |
| ZHANG Xiao-qing."Wet"Marketing Strategy Based on the Socialized Media Platform[J].Value Engineering,2014(30):205-206. |
| |
| Authors: | ZHANG Xiao-qing |
| |
| Institution: | ZHANG Xiao-qing ( Guangzhou Panyu Polytechnic, Guangzhou 511483, China ) |
| |
| Abstract: | The advent of the Internet and socialized media not only changes the traditional patterns of social interactions and interpersonal communication, but also changes the purchasing behaviors and spending patterns of the consumers. Based on the analysis of socialized media platform, this paper introduces a＂wet＂marketing strategy based on socialized media platform. |
| |
| Keywords: | socialization media platform marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
