在货源短缺下卷烟零售商的经营行为博弈分析

卷烟黑市、地下卷烟批发市场屡禁不止,严重阻碍了中国烟草产业的发展。它们的存在,根源于卷烟零售户的需求。烟草零售户是否守法经营,与烟草稽查部门的市场检查以及烟草公司制定的货源分配策略息息相关。从静态博弈和动态博弈两方面分别对此进行了分析,揭示了影响零售商经营行为的烟草企业内部的因素,并在此基础上对烟草商业企业的工作提出了建议。

To Analyze on the Game of Gigaret Retailers Managing Behavior Under the Lacking Source of Goods

Black market of the cigarettes still exists after many times of strike.It’s a serious obstacle to Chinese tobacco industry.Their existence,rooted in the demand of cigar retailers.Weather the cigar retailer obey the law,is closely related to the distribution strategy and inspections from tobacco company.The text analyzes these from the different aspects of static game and dynamic game,reveals in-house reasons which influence the cigar retailers’ conduct.On the basis of these,the study gives proposals to tobacco commercial companies.