试析青岛“中国品牌之都”形成的宏观原因

青岛"中国品牌之都"形成的宏观原因主要为:世界制造业由发达国家向发展中国家转移是其千载难逢的机遇;青岛市政府率先实施"名牌战略"是其重要环节;地理优势是其得天独厚的条件;齐文化和海洋文化的完美结合是其文化基础;殖民者以近代化技术和理念塑造青岛,商品经济观念相对较强,表明青岛发展经济的基础好,起点高。

Qingdao as " The Capital of Chinese Brand"

The microscopic reason of building The Capital of Chinese Brands in Qingdao is the result of enterprises and entrepreneurs' exploitation,innovation,and positive efforts.The macroscopic reason is:shifting of the world 's manufacture industries from the developed countries to developing ones once in a blue moon;the important link of carrying on Brand Strategy of Qingdao's government;its advantaged condition;perfect combination of the Qi culture and the sea culture modern;technology and concepts molded by neot...