名牌企业的生长环境分析——基于安琪酵母股份有限公司案例研究

本文以安琪酵母股份有限公司为研究对象,试图说明宜昌的区域环境对品牌成长的价值和意义。首先,本文简要介绍了安琪酵母股份有限公司的发展历程;第二部分从宜昌的市场环境、地理环境、人文环境、政策环境方面论述了宜昌创名牌企业的具体做法;在第三部分,总结提炼了区域环境创立名牌企业的一般性方法。

The Study on Growth Environment of Famous Brand Enterprise:A Study on the Case of Angel Yeast Co.,Ltd.

This paper investigates Angel Yeast Co., Ltd., trying to explain value and significance that the Yichang City area environment grows up to the brand.First, this paper introduces development of Angel Yeast Co., Ltd. In the second part, through marketplace environment, geographic conditions, humanity environment,policy environment in Yichang City, this paper discusses method of work that Yichang City establishes concrete famous brand enterprise. And in the third part, this paper summrizes the general principle of that the area environment founds famous brand enterprise.