| 以顾客为中心的烟草公司营销模式探析 |
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| 引用本文： | 王浩.以顾客为中心的烟草公司营销模式探析[J].价值工程,2014(3):152-153. |
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| 作者姓名： | 王浩 |
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| 作者单位： | 辽宁石油化工大学顺华能源学院,抚顺113001 |
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| 摘 要： | 烟草公司的管理者和销售人员应该从客户的需求出发,以客户为中心,采用多种营销模式开展营销活动,服务好客户,提升客户的满意度,实现企业利益和客户利益的双赢。
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| 关 键 词： | 营销 需求 连锁 顾客 |
Analysis on Marketing Mode of Customer-oriented Tobacco Company |
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| WANG Hao.Analysis on Marketing Mode of Customer-oriented Tobacco Company[J].Value Engineering,2014(3):152-153. |
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| Authors: | WANG Hao |
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| Institution: | WANG Hao ( Shunhua Energy Institute of Liaoning Petrochemical University, Fushun 113001, China ) |
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| Abstract: | The managers and sales personnel of tobacco company should start from the demands of customers and adhere customer- centric, take a variety of marketing mode to carry on marketing activities, service the customers well, enhance customersI satisfaction and achieve a win-win interests both company and the customers. |
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| Keywords: | marketing demand chain customers |
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