| 基于人工神经网络的企业顾客满意度研究 |
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| 引用本文： | 尹艳玲,曾旗,潘启东.基于人工神经网络的企业顾客满意度研究[J].价值工程,2006,25(10):89-91. |
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| 作者姓名： | 尹艳玲 曾旗 潘启东 |
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| 作者单位： | 1. 河南理工大学经济管理学院,焦作,454000
2. 河南理工大学能源科学与工程学院,焦作,454000 |
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| 摘 要： | 企业顾客满意度是企业与顾客关系的集中体现,直接决定了企业竞争力的高低。以顾客满意度理论为基础,提出一般企业的顾客满意度指标体系,建立顾客满意度的人工神经网络评判模型并进行实证运算,可以实现对顾客满意度的科学评价与判断。
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| 关 键 词： | 企业顾客满意度 指标体系 人工神经网络 |
| 文章编号： | 1006-4311（2006）10-0089-03 |
The Research of Custom Satisfactory Evaluation in Enterprise Based on the Artificial Neural Network |
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| Yin Yanling,Zeng Qi,Pan Qidong.The Research of Custom Satisfactory Evaluation in Enterprise Based on the Artificial Neural Network[J].Value Engineering,2006,25(10):89-91. |
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| Authors: | Yin Yanling Zeng Qi Pan Qidong |
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| Institution: | 1.School of Economics and Management, Henan Polytechnic University ,Jiaozuo 454003, China; 2.School of Science of Energy Sources and Engineering, Jiaozuo 454003, China |
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| Abstract: | The enterprise custom satisfactory is the concentrated body of the relationship between the enterprise and the custom, and it directly determines the enterprise's competitive power. Based on the theories of CS, the custom satisfactory index system of the enterprise is put forward, and the artificial neural network evaluation model of custom satisfactory is established, carrying on the authentic proof operation, and realizing the science evaluation and judge to custom satisfactory. |
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| Keywords: | custom satisfactory in enterprise index system artificial neural network |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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