| 基于4Cs营销理论的会议营销创新 |
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| 引用本文： | 王馨,樊宏社.基于4Cs营销理论的会议营销创新[J].价值工程,2011,30(7):6-7. |
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| 作者姓名： | 王馨 樊宏社 |
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| 作者单位： | 1. 西安航空技术高等专科学校,西安,710077
2. 中国建设银行陕西省分行,西安,710002 |
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| 摘 要： | 会议营销是以保健品为代表的众多产品所选择的一种新营销模式。本文以4Cs营销理论为基础,分析了会议营销在实践中所具有的优势和存在的问题,有针对性地提出了会议营销创新的方法。
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| 关 键 词： | 4Cs营销理论 会议营销 消费群体 |
Conference Marketing Innovation Based on 4Cs Marketing Theory |
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| Wang Xin,Fan Hongshe.Conference Marketing Innovation Based on 4Cs Marketing Theory[J].Value Engineering,2011,30(7):6-7. |
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| Authors: | Wang Xin Fan Hongshe |
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| Institution: | Wang Xin;Fan Hongshe(①Xi’an Aero Technical College,Xi’an 710077,China;②Shaanxi Branch of China Construction Bank,Xi’an 710002,China) |
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| Abstract: | Conference marketing is a new marketing model for many products particularly health products.Based on 4Cs marketing theory,this paper analyzes the advantage and crisis of the conference marketing,advances the conference marketing innovation measures to the question in the end. |
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| Keywords: | 4Cs marketing theory conference marketing consumer group |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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