| 从利益相关者视角对创意产业企业员工忠诚度的研究 |
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| 引用本文： | 李金兵,韩玉启,姜涛.从利益相关者视角对创意产业企业员工忠诚度的研究[J].价值工程,2009,28(8):126-129. |
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| 作者姓名： | 李金兵 韩玉启 姜涛 |
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| 作者单位： | 南京理工大学经济管理学院,南京,210094 |
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| 摘 要： | 从利益相关者角度,研究了利益相关者、创意产业、员工忠诚与员工忠诚度的理论,建立测评创意产业企业员工忠诚度的指标体系;通过模糊综合评价法结合无锡创意产业企业实例,对指标体系进行量化与应用研究。
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| 关 键 词： | 利益相关者 创意产业 员工忠诚 |
To Study on Staff Loyalty of Creative Industries Enterprise from the Perspective of Stakeholder |
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| Li Jinbing,Han Yuqi,Jiang Tao.To Study on Staff Loyalty of Creative Industries Enterprise from the Perspective of Stakeholder[J].Value Engineering,2009,28(8):126-129. |
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| Authors: | Li Jinbing Han Yuqi Jiang Tao |
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| Institution: | School of Economics and Management;Nanjing University of Technology;Nanjing 210094;China |
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| Abstract: | This article from the perspective of stakeholders, Studied theory of stakeholders, creative industries, staff loyalty and staff loyalty level;established index system for evaluating employees loyalty of creative industries;through the fuzzy comprehensive evaluation method and examples of Wuxi enterprises of the creative industries, did quantification and applied research to index system. |
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| Keywords: | stakeholder creative industries staff loyalty |
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