| 浅谈企业应如何做有效的微信营销 |
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| 引用本文： | 马妍.浅谈企业应如何做有效的微信营销[J].价值工程,2014(34):169-170. |
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| 作者姓名： | 马妍 |
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| 作者单位： | 广东青年职业学院,广州,510507 |
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| 摘 要： | 微信的上市,使各大商家的眼前一亮,又多了一个盈利的平台。那如何利用微信做有效的营销推广呢?本文从三个方面进行分析,首先分析微信目前具备的基本功能和其他功能;在了解微信各种功能之后,帮助企业认识到有效的微信营销从解决五个重要问题入手;最后通过销售量或点击率等方式衡量微信营销的效果。
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| 关 键 词： | 微信营销 微信功能 营销策略 效果衡量 |
On the Effective WeChat Marketing of Enterprise |
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| MA Yan.On the Effective WeChat Marketing of Enterprise[J].Value Engineering,2014(34):169-170. |
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| Authors: | MA Yan |
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| Institution: | MA Yan ( Guangdong Youth Vocational College , Guangzhou 510507, China ) |
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| Abstract: | WeChat makes all business see another profitable platform. How to do effective marketing through the WeChat？ This paper firstly analyzes the basic functions and other functions of WeChat, then explores the effective WeChat marketing for enterprise from solving five key issues, and finally measures the effect of WeChat marketing by sales or clicks rate. |
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| Keywords: | WeChat marketing WeChat function marketing strategy effect measurement |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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