| 体育品牌营销成功要素分析——以耐克为例 |
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| 引用本文： | 李艳平,陈艳.体育品牌营销成功要素分析——以耐克为例[J].价值工程,2012,31(15):123. |
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| 作者姓名： | 李艳平 陈艳 |
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| 作者单位： | 1. 咸阳师范学院,咸阳,712000
2. 西北农林科技大学,杨凌,712100 |
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| 摘 要： | 体育用品的消费在我国经济的飞速发展的今天,展现出了越来越大的商机。体育用品企业也在这个需求扩大化的市场中谋求发展,激烈的竞争中,我们看到了国际品牌的脱颖而出,本文试以耐克为例,探讨品牌营销成功的关键因素,为体育用品企业在提供参考。
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| 关 键 词： | 文化营销 耐克品牌 市场营销 |
Factors of Success for Sport Brand Marketing: Taking Nike for Example |
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| Li Yanping
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Chen Yan.Factors of Success for Sport Brand Marketing: Taking Nike for Example[J].Value Engineering,2012,31(15):123. |
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| Authors: | Li Yanping Chen Yan |
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| Institution: | (①Xianyang Normal University,Xianyang 712000,China;②Northwest A&F University,Yangling 712100,China)① Li Yanping;② Chen Yan |
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| Abstract: | Along with the rapid development of China’s economy,sports goods consumption also showed more and more business opportunities.Sports product enterprises need to seek opportunity for survival.In the fierce competition,many international brands stand out.Taking Nike as an example,the paper discussed the factors of success for sport brand marketing,providing reference for sports product enterprises. |
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| Keywords: | cultural marketing Nike brand marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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