| 许昌腐竹品牌构建影响因素研究 |
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| 引用本文： | 毛姗姗,毛亚超.许昌腐竹品牌构建影响因素研究[J].价值工程,2014(26):156-157. |
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| 作者姓名： | 毛姗姗 毛亚超 |
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| 作者单位： | 昆明理工大学管理与经济学院 |
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| 摘 要： | 农产品品牌构建是当今发展农产品行业的一条有效路径,文章结合许昌腐竹特定行业的特点,采用解释结构模型的方法,提出腐竹品牌构建的影响因素间的相互关系。
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| 关 键 词： | 许昌腐竹 品牌构建 影响因素 解释结构模型 |
The Research to the Influential Factors of Brand Building for Xuchang Bean Curd Stick |
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| MAO Shan-shan,MAO Ya-chao.The Research to the Influential Factors of Brand Building for Xuchang Bean Curd Stick[J].Value Engineering,2014(26):156-157. |
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| Authors: | MAO Shan-shan MAO Ya-chao |
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| Institution: | ( Faculty of Management and Economics, Kunming University of Science and Technology, Kunming 650093, China ) |
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| Abstract: | Brand building of agricultural products is an effective way to the development of agricultural industry. The paper, combining with the characteristics of Xuchang bean curd stick, uses interpretative structural model method to put forward the relationship between the factors which influence the brand building of Xuchang bean curd stick. |
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| Keywords: | Xuchang bean curd stick brand building influence factors interpretative structural model |
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