| 广告学专业实践教学体系建设研究 |
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| 引用本文： | 龙真,郭磊,刁宇虹.广告学专业实践教学体系建设研究[J].价值工程,2013,32(5):279-283. |
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| 作者姓名： | 龙真 郭磊 刁宇虹 |
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| 作者单位： | 鲁东大学艺术学院,烟台,264025 |
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| 基金项目： | 2012年度山东省艺术科学重点课题.项目名称:广告学专业实践教学体系构建探讨;立项号:2012372 |
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| 摘 要： | 本文在借鉴诸多实践教学研究理论的基础上,提出了以实践育人观念为指导,以培养学生就业能力为核心,以学生基本技能掌握、专业能力养成和综合素质提高为目标的实践教学体系构建新观念。
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| 关 键 词： | 广告学 就业能力 实践教学 |
Research on Practice Teaching System Construction of Advertising Major |
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| LONG Zhen
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GUO Lei
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DIAO Yu-hong.Research on Practice Teaching System Construction of Advertising Major[J].Value Engineering,2013,32(5):279-283. |
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| Authors: | LONG Zhen GUO Lei DIAO Yu-hong |
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| Abstract: | In this paper,based on the reference of losts of practical teaching theories,new concept of practice teaching system was proposed,which takes the concept of practice education as the guidance,cultivation of the students' employability as the core,mastering of the basic skills,cultivation of professional capacity and the improvement of comprehensive quality as targets. |
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| Keywords: | advertising employability practice teaching |
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