| 非线性需求下两层供应链的定价策略及协调机制研究 |
| |
| 引用本文： | 公彦德,范莉莉.非线性需求下两层供应链的定价策略及协调机制研究[J].价值工程,2008,27(10). |
| |
| 作者姓名： | 公彦德 范莉莉 |
| |
| 作者单位： | 1. 南京航空航天大学经济与管理学院,南京,210016
2. 南京特殊教育职业技术学院公共管理系,南京,210019 |
| |
| 摘 要： | 对基于单一制造商和单一零售商构成的供应链,在非线性需求函数的前提下,应用博弈理论对供应链系统的定价策略进行了分析,分别得出非合作博弈和合作博弈的均衡解,进一步对各种定价策略的效率进行了分析。另外,给出了便于实际操作的协调方法。
|
| 关 键 词： | 供应链 协调 非线性需求 博弈论 定价 |
To Study on Pricing Strategy and Coordination Mechanism for A Two-stage Supply Chain under Nonlinear Demand |
| |
| GONG Yan-de,FAN Li-li.To Study on Pricing Strategy and Coordination Mechanism for A Two-stage Supply Chain under Nonlinear Demand[J].Value Engineering,2008,27(10). |
| |
| Authors: | GONG Yan-de FAN Li-li |
| |
| Abstract: | The system of supply chain between the manufacturer and the retailer is studied in this paper.The price decisions are analyzed by game theory under the condition of nonlinear demand functions.A non-cooperative game equilibrium and a cooperative game equilibrium are obtained.Efficiency of every decision is further analyzed.In addition,an method to coordination is given which can be used easily in practice. |
| |
| Keywords: | supply chain coordination nonlinear demand game theory pricing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
