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核心竞争力的培养是保持企业竞争优势的关键
引用本文:杨艺.核心竞争力的培养是保持企业竞争优势的关键[J].价值工程,2006,25(1):77-79.
作者姓名:杨艺
作者单位:山东经济学院,济南,250014
摘    要:企业的持续竞争优势离不开核心竞争力,核心竞争力是企业在竞争中获胜的关键。关于核心竞争力,主要有两种学派:资源学说和能力学说,笔者认为能力是获得持续竞争优势的主要因素。企业一般通过两种途径来建立自己的核心竞争力:内部培养和外部获取。同时,企业还要加强对核心竞争力的培养和维护,只有这样才能持久地保持其竞争优势。

关 键 词:核心竞争力  核心产品  持续竞争优势
文章编号:1006-4311(2006)01-0077-03

The Cultivation of the Core Competence Is the Key to Keeping Enterprises' Competition Advantage
Yang Yi.The Cultivation of the Core Competence Is the Key to Keeping Enterprises'''' Competition Advantage[J].Value Engineering,2006,25(1):77-79.
Authors:Yang Yi
Institution:Shandong Economic University, Jinan 250014,China
Abstract:The continuing competition advantage of enterprises can not go any further without their core competence. There are mainly two kinds of schools as far as the core competence is concerned, The resource theory and ability theory axe representatives of the schools mentioned respectively. From my perspective, the ability is the key factor to obtain continuing competition advantage and in general, there are two approaches through which enterprises use to set up their core competitiveness, one is the inside training and the other one is obtaining from outside. At the same time, the maintenance of this competence is also in need, and only in this way, can the continuing advantage be held in the lon~ term.
Keywords:the core competence  core products  continuing competition advantage
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