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浅述以能力为核心的市场营销课程教学改革
引用本文:赵夏明,等.浅述以能力为核心的市场营销课程教学改革[J].价值工程,2014(9):274-275.
作者姓名:赵夏明
作者单位:浙江机电职业技术学院,杭州310053
摘    要:本文依据高职院校学生的特征和市场营销课程教改的实践,对市场营销课程教学理念、教学目标、教学方法等方面的教学改革进行了探讨。并提出了以能力为核心的市场营销课程教学改革途径,和一些改革的方法。

关 键 词:团队自主学习  市场营销  以生为本  创新能力

Teaching Reform of Ability-centered Marketing Course
ZHAO Xia-ming,WANG Jian-rong.Teaching Reform of Ability-centered Marketing Course[J].Value Engineering,2014(9):274-275.
Authors:ZHAO Xia-ming  WANG Jian-rong
Institution:( Zhejiang Institute of Mechanical & Electrical Engineering, Hangzhou 310053, China )
Abstract:This paper discusses the teaching reform of marketing teaching ideas, teaching objectives, teaching methods, based on the practice of teaching reform of marketing and characteristics of students in Higher Vocational Colleges. Besides, the ways of teaching reform of ability-centered marketing and some reform methods are proposed in this paper.
Keywords:team learning  marketing  student-centered  innovation ability
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