| 市场营销专业《电子商务》课程考试改革研究 |
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| 引用本文： | 苍英美,刘志成.市场营销专业《电子商务》课程考试改革研究[J].价值工程,2010,29(3):138-139. |
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| 作者姓名： | 苍英美 刘志成 |
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| 作者单位： | 黑龙江八一农垦大学,大庆,163319 |
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| 摘 要： | 考试是课程教学的必要环节。从市场营销专业《电子商务》课程的考试角度出发,分析目前在该课程考试中存在的问题及原因,提出有效的解决建议和措施。
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| 关 键 词： | 专业课程 考试改革 实践能力 |
The Reform Research on the"E-commerce"Course Examination of Marketing Program |
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| Cang Yingmei,Liu Zhicheng.The Reform Research on the"E-commerce"Course Examination of Marketing Program[J].Value Engineering,2010,29(3):138-139. |
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| Authors: | Cang Yingmei Liu Zhicheng |
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| Institution: | Heilongjiang August First Land Reclaim University/a>;Daqing 163319/a>;China |
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| Abstract: | Examination is the necessary section of the course teaching.Starting from the aspect of the examination of EC for marketing talents,this paper analyzed on the current problems in this course examination and suggested the effective measures. |
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| Keywords: | specification course course reform practicing ability |
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