| 赛达航空:"服务到家"的精细化运作模式实践者 |
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| 引用本文： | 林泉.赛达航空:"服务到家"的精细化运作模式实践者[J].管理案例研究与评论,2011,4(3):224-235. |
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| 作者姓名： | 林泉 |
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| 作者单位： | 汕头大学商学院,广东汕头,515063;中国社会科学院,工业经济研究所,北京,100732 |
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| 基金项目： | 中国博士后科学基金研究项目(批准号:20100470448); 广东省自然科学基金项目(批准号:10451503101006375); 2010年广东省高校优秀青年创新人才培育项目(批准号:WYM10093); 教育部人文社会科学研究项目(批准号:08JC630069); 汕头大学文科科研基金项目(批准号:SR09007) |
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| 摘 要： | 赛达航空是一家以航空代理为主业的小型企业.航空代理业是一个业务相对简单、竞争异常激烈的行业,生存在这个行业中的企业要想培育自己独特的竞争优势就变得非常困难.创造并成功实施一种好的商业模式是培育企业竞争优势的一种可行的途径.作为一家小型企业,在信息时代里,同时面对传统的航空代理企业和便捷的网络航空代理商的双重竞争压力,赛...
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| 关 键 词： | 赛达航空 商务模式 服务到家 |
Saida Airline Agency:the Practitioner of a Meticulous Business Model to Provide Door-to-door Service |
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| LIN Quan.Saida Airline Agency:the Practitioner of a Meticulous Business Model to Provide Door-to-door Service[J].Journal of Management Case Studies,2011,4(3):224-235. |
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| Authors: | LIN Quan |
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| Institution: | LIN Quan1,2(1.Business School,Shantou University,Shantou,Guangdong 515063,China,2.Institute of Industrial Economics,CASS,Beijing 100836,China) |
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| Abstract: | Saida is a small firm whose main business focuses on airline agency.It is very difficult for airline agencies to survive or to keep competitive advantage because the operations of the business are relatively simple and the competitive environment is extremely tough.A potential solution is to create a good business model and put it into practice.Saida has very good public praise and maintains a high customer retention rate despite the competitive pressure from both the traditional competitors and the online ... |
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| Keywords: | Saida Airline Agency business model door-to-door service |
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