| 买方市场条件下物流企业顾客服务问题浅议 |
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| 引用本文： | 胡建林,张蕾丽.买方市场条件下物流企业顾客服务问题浅议[J].物流技术,1997(4). |
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| 作者姓名： | 胡建林 张蕾丽 |
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| 作者单位： | 华中理工大学经济学院 |
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| 摘 要： | 针对目前物流企业的困境，分析了生产资料买方市场形成的过程和特征，探讨了在买方市场竞争条件下物流企业的顾客服务问题，是一种非价格竞争手段，它所提供服务水平（Ｓｅｒｖｉｃｅｌｅｖｅｌ）是其竞争对手难以效仿的优化服务项目。这是一个值得探讨的问题
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| 关 键 词： | 买方市场 生产资料 顾客服务 |
A View of Customer Service under the Condition of Buyers' Market |
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| Hu Jianlin,Zhang Leili.A View of Customer Service under the Condition of Buyers' Market[J].Logistics Technology,1997(4). |
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| Authors: | Hu Jianlin Zhang Leili |
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| Abstract: | In the light of the difficult position of logistics business,analyze the formed process and features in a buyer's market of production means,approach how to serve shoppers of logistics business under the conditions of buyer's market,which is a measure of non-price competition.The service level provided by it is a optimized servie which can not be imitated by its competition match.It is a problem to be well worth studying. |
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| Keywords: | buyer's market production means service for shopper |
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