| 快递企业客户价值定位研究 |
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| 引用本文： | 唐长虹,陈彪.快递企业客户价值定位研究[J].物流技术,2010(21). |
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| 作者姓名： | 唐长虹 陈彪 |
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| 作者单位： | 北京物资学院; |
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| 基金项目： | 北京物资学院物流管理与工程研究基地项目(WYJD200901) |
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| 摘 要： | 从了解客户感知角度出发,分析隐藏于客户满意度后面的客户价值观,并尝试对其分类或者定位,进而探讨对于具有不同价值观基础的客户群之服务运营策略及快递企业竞争力路径。
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| 关 键 词： | 快递企业 客户价值定位 竞争力模式 |
Customer Value Positioning of Express Enterprises |
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| TANG Chang-hong,CHEN Biao.Customer Value Positioning of Express Enterprises[J].Logistics Technology,2010(21). |
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| Authors: | TANG Chang-hong CHEN Biao |
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| Institution: | TANG Chang-hong,CHEN Biao(Beijing Wuzi University,Beijing 101149,China) |
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| Abstract: | From the perspective of customer perception,the paper analyzes the customer value system behind customer satisfaction,attempts af its classification and positioning,and proceeds to a discussion on the operation strategy and competitiveness model for customer groups with different value bases. |
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| Keywords: | express enterprise customer value positionting competitiveness model |
| 本文献已被 CNKI 等数据库收录！ |
