| 食品供应链安全问题的信号博弈模型 |
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| 引用本文： | 邓淑芬,吴广谋,赵林度,吴德俊.食品供应链安全问题的信号博弈模型[J].物流技术,2005(10):135-137. |
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| 作者姓名： | 邓淑芬 吴广谋 赵林度 吴德俊 |
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| 作者单位： | 东南大学,系统工程研究所,江苏,南京,210096 |
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| 基金项目： | 国家科技攻关计划项目--超市食品安全监控与应急管理信息系统(2001BA804A41)，江苏省科技攻关计项目--超市食品安全监控管理信息系统开发(BE2004313)，生鲜食品冷藏链体系关键技术研究(BE2004311)资助 |
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| 摘 要： | 基于食品供应链上安全信息不对称的特点以及零售企业运营状况,针对滥用食品安全标签(如无公害、绿色、有机食品标签等)的现象,以食品生产商和消费者作为博弈方,建立信号博弈模型,分析信号博弈的三种贝叶斯均衡及其条件,得出了信息不对称情况下安全食品生产商的损失函数,以及政府控制食品安全的策略。
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| 关 键 词： | 信号博弈 信息不对称 完美贝叶斯均衡 食品安全 |
| 文章编号： | 1005-152X（2005）10-0135-03 |
| 收稿时间： | 2005-09-15 |
| 修稿时间： | 2005年9月15日 |
Game Model of Safety Problem Signaling in Food Supply Chain |
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| DENG Shu-fen,WU Guang-mou,ZHAO Lin-du,WU De-jun.Game Model of Safety Problem Signaling in Food Supply Chain[J].Logistics Technology,2005(10):135-137. |
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| Authors: | DENG Shu-fen WU Guang-mou ZHAO Lin-du WU De-jun |
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| Institution: | Institute of Systems Engineering, Southeast University, Nanjing 210096,China |
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| Abstract: | Based on the characteristic of safety information asymmetry in food supply chain as well as the operation condition of retail,and in view of the phenomenon of abuses food safety label (for example does not have environmental damage,green,organic food label and so on),with taking food producer and the consumer as the game side,the signal game model is established,three kind of Bayesian equilibrium of signal game and the condition are analyzed,in addition,the safety food producer's loss function under the information asymmetry is put forward,as well as the strategy of government in food safety. |
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| Keywords: | signal game information asymmetry perfect Bayesian equilibrium food safety |
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