| 零售企业超市业态的创新模式研究——以商社集团和永辉超市为例 |
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| 引用本文： | 尹向东,赵泉午.零售企业超市业态的创新模式研究——以商社集团和永辉超市为例[J].物流技术,2011,30(1):25-28. |
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| 作者姓名： | 尹向东 赵泉午 |
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| 作者单位： | 1. 重庆商社(集团)有限公司,重庆,400000
2. 重庆大学,贸易与行政学院,重庆,400030 |
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| 基金项目： | 教育部人文社会科学研究项目(09YJC630244); 国家自然科学基金青年项目(70701022) |
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| 摘 要： | 采用李飞(2006)提出的零售业态构成要素模型,以重庆商社集团和福建永辉超市为例,对比分析了两者业态间的差异,并结合超市业态创新内容路线图提出了重庆商社集团创新超市业态的实施路径。
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| 关 键 词： | 零售超市 业态创新 重庆商社集团 |
Innovated Supermarket-style Operation Mode of Retail Enterprises: A Comparative Case Study |
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| YIN Xiang-dong,ZHAO Quan-wu.Innovated Supermarket-style Operation Mode of Retail Enterprises: A Comparative Case Study[J].Logistics Technology,2011,30(1):25-28. |
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| Authors: | YIN Xiang-dong ZHAO Quan-wu |
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| Institution: | YIN Xiang-dong1,ZHAO Quan-wu2(1.Chongqing Shangshe(Group) Co.Ltd.,Chongqing 400000,2.School of Trade & Administration,Chongqing University,Chongqing 400030,China) |
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| Abstract: | Adopting the operation inscape model of retail industry proposed by Li Fei in 2006,the paper analyzes the differences between the operation forms of Chongqing Shangshe Group and Fujian Yonghui Superstore and,with regard to the roadmap for the innovation of supermarket operation,suggests the implementation approach of the supermarket-style operation mode for Chongqing Shangshe Group. |
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| Keywords: | retail supermarket operation innovation Chongqing Shangshe Group |
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