企业开拓农村市场的基本策略

受美国金融危机的影响,我国对外贸易额大大缩水,实体经济发展受到严重阻碍,要求我国企业把业务重心转移到内需上,而农村市场是一个有着巨大需求潜力的内需市场。文章通过对农村市场的特征和农民消费动机与行为进行分析,提出企业开拓农村市场的基本策略。

The Basic Strategies of Developing the Rural Market for Enterprises

Affected by the U.S. financial crisis, China＇s turnover of foreign trade has decreased largely, while it also has the effects on the real economy. In this case, China＇s enterprises have to pay more attention to the domestic demand. Meanwhile, the rural market is one of the domestic markets with huge potentials. The artice proposes the basic strategies for enterprises developing the rural market, based on the analysis of the characteristics of the rural market, the consumer behaviors of the farmers and their motivation.