A framework for developing word fragment completion tasks |
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Authors: | Joel Koopman Michael Howe Russell E Johnson James A Tan Chu-Hsiang Chang |
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Institution: | 1. Eli Broad College of Business, Michigan State University Department of Management, N475 North Business Complex, East Lansing, MI 48824, United States;2. Department of Management, Herberger Business School, St. Cloud State University, 720 4th Ave. S, Saint Cloud, MN 56301, United States;3. Department of Psychology, Michigan State University, 346 Psychology Building, East Lansing, MI 48824, United States |
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Abstract: | To broaden our understanding of the person-based phenomena that impact organizational behavior, researchers are increasingly making use of implicit measures. Explicit measures tap affect, attitudes, and self-concepts that are accessible to introspective awareness, which are sometimes unreliable or distorted by response biases. In contrast, implicit measures assess mental content and processes that operate outside awareness. Unfortunately, the ad hoc manner in which implicit measures are sometimes developed is problematic. As a way of improving research on implicit content and processes, we present a detailed and practical framework for developing one type of implicit measure: word fragment completion tasks. Such tasks have been successfully used to measure a variety of individual difference variables in previous organizational research. Our framework draws on previous research and well understood psychometric principles to describe a process for creating reliable and valid word fragment completion tasks. |
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