| 我国信用卡发卡银行定价行为特征及其效应分析 |
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| 引用本文： | 王千红,李丽丽.我国信用卡发卡银行定价行为特征及其效应分析[J].现代财经,2008,28(3):45-49. |
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| 作者姓名： | 王千红 李丽丽 |
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| 作者单位： | 王千红（东华大学管理学院,上海,200051）;李丽丽（东华大学管理学院,上海,200051） |
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| 基金项目： | 东华大学预研究课题基金 |
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| 摘 要： | 在扩大开放条件下,中国金融服务业的大门开始真正全方位向外资银行敞开.信用卡业务,作为快速提升银行盈利能力的新兴业务领域,必是中外资银行竞争的焦点.信用卡的服务定价问题,是信用卡产业发展的核心.本文在讨论我国信用卡发卡行定价行为特征的基础上,着重分析了信用卡年费竞争的不利影响,提出规范引导下的合作双赢才能够引导发卡行走出信用卡年费定价的恶性竞争.
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| 关 键 词： | 发卡银行 信用卡年费 定价行为 变和博弈 信用卡 发卡行 银行定价 行为特征 恶性竞争 规范引导 合作双赢 影响 年费 分析 核心 产业发展 定价问题 服务 焦点 银行竞争 中外资 业务领域 新兴 盈利能力 |
| 文章编号： | 1005-1007(2008)03-0045-05 |
| 修稿时间： | 2007年9月20日 |
Analysis on Effect and Characteristics of Price-setting Behaviour for the Bank Issuing Credit Card |
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| Wang Oianhong,Li Lili.Analysis on Effect and Characteristics of Price-setting Behaviour for the Bank Issuing Credit Card[J].Modern Finance and Economics(Journal of Tianjin University of Finance and Economics),2008,28(3):45-49. |
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| Authors: | Wang Oianhong Li Lili |
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| Abstract: | With the financial market opening to the world further,More and more Foreign bank come to provide financial product and service to Chinese.Credit card service which help a improvement of payoff ability would be a focus of competition between home bank and foreign bank.Price-setting is a core for credit card industry to development.Therefore,Based on discussing the price-setting behaviour of credit card issuing bank firstly,we pay more attention to adverse effect resulted from competition for the annual fee ... |
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| Keywords: | Bank The annual fee of credit card Price-setting behaviour Variable-sum game |
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