Determinants of spectator no-show behaviour: first empirical evidence from the German Bundesliga |
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| Authors: | Dominik Schreyer Daniel Däuper |
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| Institution: | 1. Center for Sports and Management (CSM), WHU - Otto Beisheim School of Management, Düsseldorf, Germanydominik.schreyer@whu.edu;3. DFL Deutsche Fu?ball Liga GmbH, Frankfurt am Main, Germany |
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| Abstract: | The analysis of stadium attendance demand has a long tradition in the economic literature. However, despite its evident merits, this previous research has been critiqued at several levels, in particular for relying on a suboptimal demand proxy, i.e. published attendance data. In this short note, we address these shortcomings by exploring a highly unique data set containing official information on spectators’ decisions of whether or not to physically attend 704 German football Bundesliga games played between August 2014 and January 2017. |
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| Keywords: | Attendance behavioural loyalty demand football/soccer game outcome uncertainty no-show behaviour |
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