主动还是被动：企业环保战略与绿色技术创新

以广东地区265家民营企业为样本,从利益相关者理论的视角考察了环保战略对绿色技术创新效益的影响以及企业议价能力与自然环境动荡的权变效应。主要结论包括:①企业制定主动型或被动型环保战略与绿色技术创新外部效益具有U型关系;②企业的议价能力可以正向调节被动型环保战略与绿色技术创新外部绩效的U型关系;③企业所处自然环境的动荡可以正向调节主动型环保战略与绿色技术创新外部绩效的U型关系。

Positive v.s passive: enterprise environmental protection strategy and green technology innovation

Taking 265 private enterprises in Guangdong Province as samples, this paper studies the impact of environmental protection strategy on green technology innovation efficiency and the contingency effect of bargaining power and natural environment turbulence from the perspective of stakeholder theory. The main conclusions are as follows: first, there is a U-shaped relationship between the active or passive environmental protection strategy and the external benefits of green technology innovation; second, the bargaining power of enterprises can positively regulate the U-shaped relationship between the passive environmental protection strategy and the external performance of green technology innovation; third, the turbulence of the natural environment of enterprises can positively regulate the active environmental protection strategy and green technology innovation U-shaped relationship of external performance.