供应链管理在会展经济中的应用

根据套展经济系统的结构与特点，构建了以客户满意为指导、以终端需求信息为起点、渠道成员协同合作为关注焦点的客户驱动型供应链，提出了信息数据处理的会展信息场与供应链管理模型。并将该模型应用于会展经济管理与营销传播，给出了客户驱动型供应链的可拓解，它基于供应链的整体优化，为解决会展经济发展中的矛盾问题提供了新的思维模式和方法途径。

The Application of Supply Chain Management in Exhibition and Conference Economy

Based on the structure and characteristic of the exhibition and conference economy system, a customer driven supply chain, which takes customer satisfaction as a guide, begins with the terminal custom demand, focuses on the chain member cooperation, is constructed. Then a model of exhibition and conference information field and supply chain management, which can prccess information data, is advanced. This model is applied to exhibition and conference economy management and marketing communications, and gives the extension solution to the customer driven supply chain. The model bases on the total optimization of supply chain, and gives new thinking patterns and methods to solve the contradiction problem in the development of exhibition and conference economy.