开放售电背景下电力客户黏度的综合评价研究

内容提要：在售电侧放开的背景下,各类投资主体成立的售电公司越来越多地参与到售电市场的竞争中,因而如何有效地管控电力客户资源将成为售电公司需要深入研究的关键问题。鉴于此,本文开展面向售电公司的电力客户黏度综合评价研究。首先,明确电力客户黏度的涵义,进而分析电力客户黏度的重要影响因素,从客户行为、客户感知、客户依赖、客户信任四个方面建立售电公司的电力客户黏度评价指标体系；其次,构建AHP、熵值法相结合的组合赋权模型,进而构建开放售电背景下售电公司的电力客户黏度的模糊综合评价模型；最后,选取某地区的典型售电公司代表开展算例分析,算例结果表明,本文提出的评价模型具有实效性,对售电公司提升服务质量,实现长远发展具有重要意义。

Comprehensive Evaluation of Power Customer Viscosity to Power Selling Companies under the Background of Open Market of Power Selling

In the context of the release of the power-selling side, the sales companies established by various investment entities are increasingly participating in the competition in the electricity sales market. Therefore, how to effectively control the power customer resources will become an in-depth study of the power sales companies. The key issue. In view of this, this paper carries out a comprehensive evaluation study on the viscosity of power customers for power sales companies. Firstly, the meaning of power customer viscosity is clarified, and then the important factors affecting the viscosity of power customers are analyzed. Secondly, the electricity customer viscosity evaluation index system of the sales company is established from four aspects: customer behavior, customer perception, customer dependence and customer trust. The fuzzy comprehensive evaluation method is used to construct a comprehensive evaluation model. Finally, the representative of a typical sales company in a certain region is selected to carry out a case study. The results of the example show that the evaluation model proposed in this paper is effective and improves the service quality and long-term development for the sales company. It is of great significance.