“一带一路”背景下中欧班列竞争力分析 ——基于货物细分和Logit模型

"一带一路"背景下国际铁路运输呈现良好发展态势,中欧班列由高速发展进入了高质量发展新阶段。精准定位中欧班列的目标市场,探索其优势竞争区域,是制定中欧班列高质量发展策略的关键。根据货物价值特性和数理化理论Ⅲ进行货物细分,建立了中欧班列与其他运输方式的竞争Logit模型,并以重庆—杜伊斯堡(长),乌鲁木齐—阿拉木图(短)两条线路进行实例分析,研究各细分市场不同情形中欧班列竞争力,得出结论并提出发展策略。

Analysis of Competitiveness of China and Europe in the Context of “One Belt and One Road” Based on Goods Segmentation and Logit Model

Under the background of the "Belt and Road", international railway transportation has shown a good development trend. The China Railway Express has entered a new stage of high-quality development from high-speed development. Accurately positioning the target market and exploring the competitive advantages are the keys to formulating a high-quality development strategy for the China Railway Express. In this paper, the cargo is subdivided according to the value characteristics of goods and mathematical, physical and chemical theory III, and a logit model of competition between China Railway Express and other transportation modes is established. At the same time, the Chongqing-Duisburg (long) and Urumqi-Almaty (short) routes are used to analyze the case, and the competitiveness of the China Railway Express in different situations in each market segment is studied to draw conclusions and propose development strategies. the background of "One Belt And One Road" is put forward.